Anthony has led the following projects through his consultancy Brandstorm Asia
Media, Publishing and Advertising
Brandstorm Asia's first client was Leo Burnett, who retained Anthony on various new business pitches in Asia.
Anthony conducted a brand audit for FinanceAsia and advised them on their positioning.
Anthony led a two day workshop for STAR TV India on how to use branding to enhance their bottom line across all business units. Soon after STAR TV became India #1 network. Anthony also worked with STAR TV's head office in Hong Kong on young adult segmentation studies across key Asian cities.
We conducted an H.R. workshop on employer branding for Walt Disney Asia Pacific.
We designed and analyzed research on the Indian entertainment industry for Sahara.
Fortune Indonesia hired us to develop their successful new business pitch for Garuda Indonesia.
Anthony was seconded to India and led the Brand Communications, Public Relations, Research and Design departments for a newly launched TV network. The design and advertising created under his leadership won a number of international PromaxBDA awards. Within 21 weeks of its launch the network's General Entertainment Channel achieved #3 position in viewership. The highly successful music channel became the #1 music channel within a few weeks of launch and remains the world's leading Bollywood music channel.
We designed a new identity and brand positioning strategy for Times Publishing Ltd.'s subsidiary, ETL Learning. In the subsequent two years this helped drive a significant increase in profit. Anthony also created and produced highly regarded corporate videos based on the new positioning.
Luxury Hotels and Drinks
Anthony conducted a brand positioning workshop for Bintang Indonesia that clarified their portfolio strategy.
We managed research and analysis for Shangri-La Hotels and later for The Peninsula group.
Anthony led a number of projects for Moët Hennessy Asia Pacific including a workshop of regional management and marketing teams across 4 countries on effective ways to develop brand positioning and market-entry plans for Belvedere vodka. Belvedere has since achieved a dominant luxury segment share in each of those markets.
We also worked with Moët Hennessy in India, aligning regional brand strategy with local consumer needs and executional issues.
Anthony scripted and produced, with Asia Pacific Vision, a corporate video on Moët Hennessy's newly acquired Chinese brand, Wenjun. This drew on the ancient romantic heroine, Zhuo Wenjun, and was very well received at Moët Hennessy's global managers conference.
Anthony conducted corporate re-positioning and employer branding strategy workshops for The Glenmorangie Company. This provided a new vision for the company contributing to consistent annual double digit profit growth. For three years following the re-positioning Anthony moderated the senior managers' annual business strategy sessions.
Finance and Corporate
Anthony led stakeholder research and a subsequent corporate visioning workshop to transform Hong Kong Air Cargo Terminals Limited into a customer service focused company, ready to take on a new competitive environment. The result was a major increase in customer satisfaction.
Via research and a workshop we developed a new brand architecture and communications strategy for AXA Wealth Management Greater China, including PR and reputation management to key sales channels as well as end customers.
Anthony led a workshop amongst regional Managing Directors to resolve brand architecture issues concerning Guardforce and subsidiary brands.
Using forward looking demographic data we helped Gammon vision long-term needs of infrastructure development in the Asia region.
Anthony has conducted various projects for HM Sampoerna and Sampoerna Strategic. These have including corporate and brand re-positioning, employer branding, advertising agency selection, brand extensions and company acquisition assessments in Indonesia, Asia and beyond. When Sampoerna sold their core business to Philip Morris International the premium was attributed primarily to their superior brand strength.
As a Director of Brand Finance Hong Kong, Anthony was key contributor to Hong Kong and China brand valuations and league tables.
Lifestyle and Charity
Anthony led research and a workshop to guide the transformation of the old "Banyan Tree" furniture brand into the more contemporary and relevant "Indigo Living" brand.
Anthony managed a stakeholder survey across the Hong Kong medical community, patients and their families, NGOs and the general public concerning a plan, advocated by the "Children's Cancer Foundation", to build Hong Kong's first pediatric hospital. The final survey result were presented to the Hong Kong SAR government and building such a hospital is now government policy.