The outcome of Brandstorm Asia’s thorough and professional approach has provided us with a clear vision on how we can move forward on a number of important brand architecture and positioning issues.
— Warren Lee, Chief Operating Officer, AXA China Region*
It was a great pleasure to work with Anthony for several clients. Anthony has a good eye and ear for consumer insights, a fast connecting brain with loads of practical and theoretic knowledge and an interesting way to present.
He challenged the status quo and made everybody think again to get to the best results. Very fruitful, in a pleasant way.
I do hope to work with him again in the future.
— Matthijs Wiggers, Chief Executive Officer at Havas AdWork
I’ve had the pleasure of knowing Anthony for several years, when he conducted brand workshops for STAR in India & HK. However, I had the wonderful experience of working alongside him at INX for a couple of years. Anthony is considered, and rightfully so, a legend in Brand Communications.....Anthony is not just a strategist and leader, but is equally a team player in such a critical function.
— Vynsley Fernandes, Director, Castle Media Pvt Ltd.
Very responsive and well prepared. Brandstorm’s identification of the most appropriate research resources for our world-wide project was exceptional. More than met our objectives.
— Rolf Heidrich, Brand Manager, The Peninsula Group*
In my 9 years as a strategy consultant with LEK Consulting and subsequently with Moet-Hennessy in Asia, I have participated in many workshops. In my experience, the workshop your company conducted in Hong Kong on behalf of Moet-Hennessy was one of the very best! I have no hesitation in strongly recommending your capabilities...
— Paul Skipworth, Regional Director, Moet-Hennessy Asia Pacific*
A very professional and experienced team. It shakes the mindset of the managers. It enables them to buy into and have a better understanding of the way forward.
— Anthony Wong, Managing Director, Hong Kong Air Cargo Terminals Ltd.*
I have known Anthony since the early 1990’s when he was at Leo Burnett and he flew in from Hong Kong to help us work on the “Very Well Made in Taiwan” campaign. During a full-on all-night brainstorming session he led the team to develop a new positioning for Taiwan products as “InnoValue.” Even thought we didn’t win the business, Taiwan still uses the InnoValue tag. This is just one example of the lasting value that Anthony creates for customers using his approach to disciplined creative development.
I have also worked with Anthony on several interesting creative projects since that time. I have found that he is one of those rare consultants that truly understood that brand building involves all forms of communications, well before the industry jargon of “360 degrees” and “brand touch points” became popular.
— David Chard, President, Engaging Minds
Anthony’s experience in Asia-Pacific and contemporary orientation gives him a unique perspective regarding the challenges of the regional marketplace. Likewise, his work ethic and personal drive always ensure that his clients are most always delighted....
— Tom Helton, Sampoerna Strategic*
"Brandstorm Asia and Synovate [now Ipsos] undertook an exhaustive study of the Hong Kong Healthcare System and reactions to our proposal to build a Children's Specialist Hospital in Hong Kong. They were a highly professional team and produced one of the most comprehensive studies ever conducted on the Health Care System. The research covered a full range of interested stakeholder groups. These including Academia, Doctors, Nurses, NGO, Patients and the General Public. Their work culminated in an excellent, high level presentation to the Government of Hong Kong and has greatly helped us in formulating the next stages of our strategy.”

        -  Miami Wu, Founder Chairman,   The Children’s Cancer Foundation - 2006

Anthony approaches all projects he undertakes with huge enthusiasm and dedication. He is an analytic thinker but also brings his creativity into play when developing brand and communications strategies. His experience is both broad and deep, encompassing a wide range of market categories and brands in a myriad of geographical locations.
— Jackie Dickens, Leo Burnett London, Head of Brand Planning*
I worked with Anthony Pettifer at INX Media where he was looking after the branding aspects of the entertainment, music and news channels as part of the flagship. Anthony brought in new thoughts, lucidity and a remarkably fresh approach to the job of branding..... Anthony, I felt, could create a lot of magic for the product through unique branding, that came in the form of visual imagery, tactful use of words and colours and a linear thought process. He is truly a brand guru.
— Arup Ghosh, President, Network 1 Media Consultancy Pvt. Ltd.

* refers to title at time of endorsement