What we have done

We led several projects for Moët Hennessy Asia Pacific, including a regional management workshop in four countries on effective ways to develop brand positioning and market-entry plans for Belvedere vodka. Belvedere has since achieved a dominant luxury segment share in each market.

Testimonial: In my nine years as a strategy consultant with LEK Consulting and subsequently with Moet-Hennessy in Asia, I have participated in many workshops. In my experience, the workshop your company conducted in Hong Kong on behalf of Moet-Hennessy was one of the very best! Your energy, style and personal style capitivated the group. I have no hesitation in strongly recommending your capabilities...

Paul Skipworth, Regional Director, Moet-Hennessy Asia Pacific* (*role at time)

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We also worked with Moët Hennessy in India, aligning regional brand strategy with local consumer needs.

Anthony scripted and produced, with Asia Pacific Vision, a corporate video on LVMH's newly acquired Chinese brand, Wenjun. This video drew on the ancient romantic heroine Zhuo Wenjun and was very well received at Moët Hennessy's global managers’ conference.

We conducted corporate repositioning and employer branding strategy workshops for LVMH’s newly acquired subsidiary, The Glenmorangie Company. This provided a new vision for the company, contributing to consistent annual double-digit profit growth. For three years following the repositioning, Anthony moderated the senior managers' annual business strategy sessions.

We conducted market research and a workshop to guide the transformation of the old Banyan Tree furniture brand into the more contemporary and relevant Indigo Living brand.

We managed research and analysis, advising on brand positioning and logo design.

Testimonial: Very responsive and well prepared. Brandstorm Asia’s identification of the most appropriate research resources for our worldwide project was exceptional. More than met our objectives.

Rolf Heidrich, Brand Manager, The Peninsula Group* (role at the time)

We managed research and analysis on the hotel brand experience.

We conducted a brand positioning workshop for Bintang Indonesia that clarified its portfolio strategy

Projects have included corporate and brand re-positioning, workshops, employer branding, advertising agency selection, brand extensions, and market entry reports in Japan, Mainland China, South Korea, Taiwan, and Russia. We conducted a full assessment of the global success of Red Bull and how similar unconventional strategies could be applied to new markets. Using multiple qualitative and quantitative research reports and sales data, we analysed the strengths of Sampoerna’s key brands, Dji Sam Soe and A Mild, in Indonesia and the implications this had on their competitors. In 2005, when Sampoerna sold its core business to Philip Morris International for $2 billion, the premium was largely attributed to Sampoerna’s dominant brand strength.

Testimonial: Anthony’s experience in Asia-Pacific and contemporary orientation gives him a unique perspective regarding the challenges of the regional marketplace. Likewise, his work ethic and personal drive always ensure that his clients are most always delighted.

Tom Helton, Head of Organization Effectiveness and Human Resources at Sampoerna Strategic* (*role at the time)

We managed stakeholder research and a subsequent corporate visioning workshop to transform Hong Kong Air Cargo Terminals Limited into a customer-service-focused company ready to take on a new competitive environment. The result was a significant increase in customer satisfaction.

Testimonial: A very professional and experienced team. It shakes the mindset of the managers. It enables them to buy into and have a better understanding of the way forward.

Anthony Wong, Managing Director, Hong Kong Air Cargo Terminals Ltd.* (*role at the time)

We developed a new brand architecture and communications strategy for AXA Wealth Management Greater China via research and a workshop. This included PR and reputation management messaging strategies for key sales channels and end customers.

Testimonial: The outcome of Brandstorm Asia’s thorough and professional approach has provided us with a clear vision on how we can move forward on a number of important brand architecture and positioning issues.

Warren Lee, Chief Operating Officer, AXA China Region* (*role at the time)

We led a workshop amongst regional Managing Directors to resolve brand architecture issues concerning Chubb, Guardforce and subsidiary brands.

Using forward-looking demographic data, we helped Gammon Construction's vision of long-term needs for infrastructure development in Asia.

As Directors of BrandFinance Hong Kong, Anthony and Alastair were key contributors to brand valuations and league tables in Hong Kong and China.

For 40 years, The Inlaks Shivdasani Foundation has supported talented young Indians taking postgraduate degrees abroad. Over time, it has expanded into other fields of education, social engagement, medicine, and the arts. As such, the brand identity needed to evolve, with its brand architecture and communications clarified. We conducted in-depth interviews with trustees and academics, including a previous Vice-Chancellor of Oxford University, eminent Inlaks alumni, and current scholars. The resulting brand audit and strategy was the basis the Foundation's re-branding. Working closely with the Foundation’s team and UK based design company 'A Practice For Everyday Life', the new brand identity was launched in September 2024.

Testimonial: Brandstorm Asia’s ‘Cultural Audit’ and subsequent ‘Brand DNA’ report as a highly professional analyses of our key stakeholders’ perceptions and opinions. This included in-depth interviews with current Inlaks Scholars, Alumni, and Trustees. It went above and beyond our expectations, guiding us to a clarity of vision and enabling us to chart a clear course for the future. Anthony’s sensitive and intelligent contribution has been, and continues to be, invaluable. With his help, we are now ready to move forward on a major rebranding of The Inlaks Shivdasani Foundation.

Azad Shivdasani, Chairman of The Inlaks Shivdasani Foundation

Brandstorm Asia designed and managed a stakeholder survey across the Hong Kong medical community, patients and their families, NGOs, and the general public on a proposal, advocated by the Children's Cancer Foundation, to build Hong Kong's first pediatric hospital. The final survey results were presented to the Hong Kong SAR Government. The hospital is now a reality.

Testimonial: Brandstorm Asia and Synovate [now Ipsos] undertook an exhaustive study of the Hong Kong Healthcare System and reactions to our proposal to build a Children’s Specialist Hospital in Hong Kong. They were a highly professional team and produced one of the most comprehensive studies ever conducted on the Health Care System. The research covered a full range of interested stakeholder groups. These included Academia, Doctors, Nurses, NGOs, Patients, and the General Public. Their work culminated in an excellent, high-level presentation to the Government of Hong Kong and has greatly helped us in formulating the next stages of our strategy.

Miami Wu, Founder Chairman, The Children’s Cancer Foundation

Brandstorm Asia’s first client was Leo Burnett, who retained the company on various new business pitches in Asia.

Testimonial: Anthony approaches all projects he undertakes with huge enthusiasm and dedication. He is an analytic thinker but also brings his creativity into play when developing brand and communications strategies. His experience is both broad and deep, encompassing a wide range of market categories and brands in a myriad of geographical locations.

Jackie Dickens, Leo Burnett London, Head of Brand Planning* (role at the time)

Fortune Indonesia hired us to develop their successful new business pitch for Garuda Indonesia.

We conducted internal research and then led a two-day workshop for STAR TV India on how to use branding to enhance its bottom line across all business units. Soon after, STAR TV became India’s #1 television network. We also worked with STAR TV’s head office in Hong Kong on young adult segmentation studies across key Asian cities.

Testimonial: A very successful brand workshop with all our top management. It was a stimulating event and helped a number of our non-marketing staff to fully understand the power of the STAR TV brand and how it can be leveraged in practical ways to improve the bottom line. Also, the audit Brandstorm Asia conducted before the session was insightful and surfaced some key management and branding issues that we were really able to get our teeth into during the workshop.

Peter Mukerjea, CEO STAR India Pvt.Ltd.* (*role at the time)

We conducted an workshop with Disney's regional HR personnel on employer branding.

We conducted a brand audit for FinanceAsia and advised them on their positioning.

We designed and analysed research on the Indian entertainment industry for Sahara.

We designed a new visual identity and positioning strategy for ‘ETL Learning’, a children’s learning brand. This included upgrading many aspects of the program itself. In the subsequent two years, our work helped drive a significant increase in profit. Anthony also created and produced highly regarded corporate videos based on the new positioning.

• Young adult segmentation studies: Key Asian Cities.

• Young adult social trends studies: Urban China, South Korea, Japan.

• Study on the image influence of Japan on other Asian markets for a major drinks industry multinational.

• Study of the corporate brand images of India’s leading TV stations.

• Study of the corporate brand positioning of a prominent Hong Kong blue chip company amongst multiple stakeholders, including employees and clients.

• A detailed study of alternative/non-traditional methods of brand communication based on the success of Red Bull, the world's leading energy drink.

• Analysis of employee reputation studies in Asia Pacific for a Fortune 500 company.

• Analysis and critique of FMCG's sales, distribution, brand tracking, and qualitative research in Taiwan, Indonesia and Russia to advise on future business strategy.

• Analysis of domestic wines & spirits industry and trends in Shanghai, Zhejiang and Jiangsu.

• Survey amongst multiple stakeholders on a proposed Children's Specialist Hospital in Hong Kong.

• Report on Gibralter's business and political culture: leadership and influencers.

• Paper on the opportunities for the development of Chinese brands internationally.

• In-depth interviews and resulting 'Cultural Audit' for a leading Indian Educational Foundation.

• Hong Kong based qualitative research and analysis into MICE customers' needs and perceptions for a major hotel group.