Research management and analysis (direct and quality control of third parties).
Young adult segmentation studies: Key Asian Cities.
Young adult social trends studies: Urban China, South Korea, Japan.
Study on the image influence of Japan on other Asian markets for major drinks industry multinational.
Study of the corporate brand images of India’s leading TV stations.
Study of the corporate brand positioning of a major Hong Kong blue chip company amongst multiple stakeholders, including employees and clients.
A detailed study of alternative/non-traditional methods of brand communication based on global success of Red Bull.
Analysis of employee reputation studies in Asia Pacific for a Fortune 500 company.
Analysis and critique of FMCG sales, distribution, brand tracking and segmentation data, and qualitative group discussion research in Taiwan, Indonesia and Russia, to advise on future business strategy.
Analysis of domestic wines & spirits industry and trends in Shanghai, Zhejiang and Jiangsu.
Survey amongst multiple stakeholders on a proposed Children's Specialist Hospital in Hong Kong.
Strategy development and workshops
Corporate and product brand reviews, visioning, positioning and strategies (directed at multiple stakeholder groups).
Employee brand positioning to internal targets (management and staff).
New brand and new product development workshops.
Senior management training workshops on leveraging brand equity across all business disciplines to enhance the bottom line.
Brand entry strategies in Asian markets for major FMCG multinationals.
Sponsorship and Trademark Diversification strategies.
Paper on the opportunities for the development of Chinese brands internationally.
