St. Andrews University
Anthony started his career while still at St. Andrews. He led a successful campaign to disaffiliate the University from the National Union of Students, as well as being publicity director of an arts festival and producer of two operas, one of which was presented at the Edinburgh Festival Fringe.
In 1977 he joined JWT London and five years later became its youngest Account Director, in charge of the UK Government's award winning Royal Air Force recruitment campaigns.
Leo Burnett London and European Region
In 1986 he moved to Leo Burnett London to work on Proctor & Gamble. However, after a successful presentation to United Distillers (later Diageo) he was promoted to Global Account Director on standard scotch whisky brands.
Leo Burnett Tokyo and Asia Region
In his global role he led Leo Burnett Tokyo's first ever new business pitch. As a result of its success he was posted to Tokyo in 1988 in charge of regional Diageo campaigns and Japanese business strategy. In Japan and the rest of Asia he established a reputation as a rain maker, devising strategies to win more business in Japan as well as in Thailand and China.
DDB Needham Hong Kong and Asia Pacific Region
In 1991 he was head-hunted to join DDB Needham in Hong Kong. He quickly secured the Volkswagen Asia Pacific business and later won the account in China for FAW Volkswagen. However, his biggest achievement was the launch advertising for STAR TV, especially into the Indian market.
Leo Burnett Hong Kong, Bangkok and Asia Pacific Region
In 1993 Anthony returned to Leo Burnett as Director of New Business for Greater China. The agency had been losing major clients. Under his new business leadership the agency return to substantial growth.
In 1995 Anthony was appointed as Head of New Business for Leo Burnett Asia Pacific and also joined the Executive Committee of Leo Burnett Thailand as Director of New Business and Brand Planning. In these roles Anthony set up the Brand Planning department in Thailand and led a number of significant new business successes across Asia Pacific, including Coca-Cola and Hennessy. He also helped set up Leo Burnett's Vietnam office.
Specifically in Thailand he was the leader and thinker behind the agency's best ever series of new business wins, which included Johnnie Walker Black Label, Coca-Cola, The Tourism Authority of Thailand, The Electricity Generating Authority of Thailand, Carlsberg and Hennessy. Most of the resulting advertising campaigns won local and international awards for creativity and effectiveness. At the time Leo Burnett Thailand was publicly recognized as Leo Burnett's most successful office worldwide for business growth and creativity.
When the Asia Financial Crisis hit in 1997 Anthony founded Brandstorm Asia in Hong Kong. He quickly attracted a number of blue chip clients.